The cleaning industry is expanding, but in a $343 billion market, how do you make your business shine? Competition is tough; offering excellent services is not too much to ask. Clients are seeking companies that are easily accessible and trustworthy for their services. Without a strong marketing strategy, you can be overlooked easily. 

This blog outlines actionable strategies designed to address how to market a commercial cleaning business. So, without any delay, let’s get into the topic. 

The Commercial Cleaning Industry by the Numbers

The statistics indicate that the cleaning market is currently expanding. This market is expected to develop at a strong compound annual growth rate (CAGR) of 7.2% to reach an astounding $343 billion globally by 2028. Between 2025 and 2029, the commercial and residential cleaning business in the United States alone is anticipated to grow by $37.8 billion. Add to that the $20 billion revenue expected from specialized services like floor and carpet cleaning by 2030, and it’s clear that this industry is thriving.

It’s no longer just about cleaning; it’s about standing out and being chosen.

How to market a commercial cleaning business: Steps to follow

Here are the steps you must follow to market a commercial cleaning business:

Step 1: Build a Strong Online Presence

In today’s digital world, you are not just competing with other cleaning businesses; you are also struggling to gain attention.

To capture attention, the most crucial step is to establish an online presence. For this, you need your websites. Customers are searching for and evaluating services, deciding whom they trust. Therefore, you need a professional, mobile-friendly website that helps your customers find and recognize you. 

Cubicus Sol will help boost your online presence and engage your target audience with top-notch social media marketing services.

And here’s a key stat: 40% of customers prefer to book services online. If your website doesn’t offer an easy booking system, you could be losing out. Make it simple and fast to stand out. 

Step 2: Use Local SEO to Drive Traffic

When you talk about attracting clients, SEO. It’s not just a buzzword; actually, it’s a game changer. 

You can start by optimizing your websites with location-specific keywords. You can include phrases like “office cleaning in [Your City]” or “commercial cleaning near [Your Neighborhood]” naturally in your content. These small tweaks can make a huge difference in search engine rankings.

The next step is to encourage your regular clients to leave a review about your services on platforms like Google. Did you know 78% of consumers trust online reviews as much as personal recommendations? A positive review not only builds credibility but also boosts your visibility in local search results.

With the right local SEO strategy, your cleaning business can do the same. It helps in turning online searches into real-world foot traffic.

Step 3: Referrals and Partnerships

To master how to market a commercial cleaning business, you need to use referrals and get a partnership with other companies. Referrals are one of the most cost-effective ways to gain new clients. It’s worth noting that 72% of cleaning companies report gaining new customers through referrals. A well-structured referral program strategy will help you tap into the trust clients already have in your business.

Another effective way to expand your business reach is by forming partnerships. You can reduce your marketing spend and build long-lasting relationships within your community with the help of strategic alliances. 

Step 4: Engage on Social Media

Social media is a powerful tool for consistently showing your cleaning services. It helps to build trust and attract potential clients. Social media platforms like LinkedIn and Instagram that help you to highlight your work. 

To win trust, share engaging content such as 

• before-and-after photos, 
• team highlights, 
• cleaning tips to highlight your expertise 

You can also reach local businesses through social media ads. It also helps in connecting you to property managers who may need your services. You can maximize your visibility and attract high-value clients with the help of targeted ads that focus on specific locations and industries. 

Step 5: Personalize Customer Experiences

In the cleaning industry, only delivering services is not enough. You need to create a seamless and personalized customer journey. It’s a silent answer on how to market a commercial cleaning business. 

You can start by implementing online booking systems and instant quote tools. Clients feel it is easy and convenient to hire your services when they see that your services help them to solve their challenges. 

With emails, you can have personalized communication that builds loyalty and keeps your brand top of mind. Email automation helps you in the following ways: 

• Send reminders about upcoming appointments.
• Send special promotions through email. 
• Personalize follow-ups thanking clients for their business.

Step 6: Monitor and Optimize Marketing Efforts

The final step is to track marketing ROI using analytics tools. It is essential to understand what drives results. The following strategies ensure your marketing remains effective and help you maximize growth opportunities.

• Regularly review campaigns to identify and focus on what works best. 
• Staying agile 
• Updating strategies based on performance 

Conclusion

That’s all you need to know about how to market a commercial cleaning business. Commercial cleaning businesses can transform with the help of effective marketing strategies. You can implement these strategies one by one, like optimizing your Google Business Profile, and watch the results unfold. Head to Cubicus Sol to get the best services to market your commercial cleaning business and stand out in the crowd. 

FAQs

What’s the most effective way to attract local clients?

The most effective way for you to attract local clients is to prioritize local SEO and optimize your Google My Business profile. You can also engage with the community to build a network. It helps you to increase visibility and build trust. 

How long does it take to see results from marketing efforts?

The results of using the strategies vary. But most businesses often see noticeable results within 3 to 6 months. These improvements are the result of using the combination of SEO, partnership, and referrals.